FB – WhatsApp now counts over 1.5 billion monthly active users.
Facebook Inc (NASDAQ:FB) has seen incredible success with two of its largest acquisitions, Instagram and WhatsApp, and the latter has now jumped into second place among its largest platforms.
Recode has more details on just how big the messaging app, which is wildly popular among overseas users, has become:
Facebook and WhatsApp boasted record usership — 2.13 billion and 1.5 billion monthly active users, respectively — according to Facebook’s fourth-quarter earnings yesterday. That’s despite a small decline in the number of users in the U.S. and Canada.
WhatsApp is now bigger than Messenger, its rival/sibling messaging app. It’s also far bigger than Instagram. Facebook’s namesake app, of course, remains, on top.
Meanwhile, Messenger has grown to 1.3 billion users, and Instagram has around 800 million of its own. These are staggering numbers that are even more impressive when you consider that Snapchat — perhaps Facebook’s biggest threat — has only 178 million total monthly active users.
Facebook has spent a good amount of times over the past couple of years copying every single one of Snapchat’s key features, and it’s clear that based on user growth, the strategy is paying off.
Facebook Inc shares were trading at $182.89 per share on Wednesday morning, down $2.42 (-1.31%). Year-to-date, FB has gained 3.64%, versus a 1.36% rise in the benchmark S&P 500 index during the same period.
FB currently has a StockNews.com POWR Rating of A (Strong Buy), and is ranked #2 of 50 stocks in the Internet category.